The client was launching a new software called eFormsPilot and approached us to design a new logo and branding. This software would make it easy for service industry professionals to manage their form-submittal process online. We explored several logo concepts and directions with the client before deciding on the final logo. The selected concept combines both the “E” and “F” of their name utilizing “form” styled elements to make a memorable and unique logo mark. We then produced a brand guide that included color palettes, fonts, margins/spacing guides and icon sets.