LoadSys Systems is a software and technology firm out of Chicago, IL. They had been using their previous logo and branding since they launched back in 2002. After they approached us about refreshing their look, we explored several options and directions in the beginning. The selected logo combined a symbolic coding bracket “</>” along with the companies initials “L” and “S” to create an aesthetically pleasing and memorable logo mark. On completion, the client was provided a branding guide that included color palettes, fonts, margins/spacing guides, branding elements and icon sets along with their logo output files.