Recipe Cloud App

Project Overview

Recipe Cloud v4 is a major website + mobile app UI/UX refresh focused on making recipe discovery, saving, and meal planning faster, simpler, and more intuitive for everyday users and Pro subscribers. The work included end-to-end product UX planning informed by Pro user surveys and feedback loops, then translating those insights into a scalable UI system and updated screen flows across the web app and iOS experience. Key improvements centered around a redesigned, performance-minded app experience, smarter discovery/recommendation concepts, and streamlined planning + shopping workflows. The result is a cohesive, future-ready UX foundation that supports ongoing feature expansion and a more modern, polished product experience.